San Francisco World’s Fair in Photos
Show on map February 10th, 2011By Jonathan H
Some of the most fervid of fans of Bearings may have wondered where the posts have been. I haven’t been entirely inactive, and the bulk of the time normally spent on Bearings has been spent gallivanting around in abandoned locations, figuring out a way to recover a hard drive, and applying for grad schools. But the one really exciting project I’ve undertaken lately is an in-depth look at Treasure Island – site of the 1939-1940 Golden Gate International Exposition.
The San Francisco World’s Fair of 1939 – known by aficionados as the “Pageant of the Pacific” – was held on what was at the time the largest manmade island in the world. The $50 million dollar Treasure Island became a symbol of hopeful optimism, Great Depression-era government largesse, and a fervent trust in science and engineering at a unique juncture in history. Treasure Island, Atlantis-like, arose in the middle of a metropolitan center increasingly aware of its influence in the Pacific Rim. And it foretold the impending war in ways that is often eerily prophetic. Famed sculptor, Ralph Stackpole centerpieced the island with a giant idol to Pacific culture known as Pacifica. Bearings favorite, Timothy Pflueger (who you may know through our post about exploring the Pac Bell Building) had a hand in multiple buildings on the island. Miguel Covarrubias painted gigantic murals measuring as much as 24 feet across depicting the Pacific Rim. It was there, on Treasure Island, that America hosted its first Michelangelo.
This post is the repository for an unprecedented collection of San Francisco World’s Fair images, memorabilia, artwork, architectural plans, and advertisements. It was a labor of love for a frenetic four months of my life last fall, and it is the product of days – nay, weeks – of aggregate time spent at the Bancroft, Richmond, Moffitt, and San Francisco City libraries. I thank the Bancroft Library for finally laxing their once-draconian requirement that nobody can take images of Bancroft materials. They now allow photography for a nominal fee.
I do not claim to own any of the copyrights on these images. The truth is, many of them are nearing their copyright expiration; many are orphan works, whose artists remain anonymous yet have impacted my research in a big way. I’m simply here to bring these images to the light of day. In another post, soon (I hope) I’ll post the result of my research – a look at the corporate motivations in the propaganda and art of the fair, particularly in the remaking of the 1939 Golden Gate International Exposition as the harbinger of a new era of limitless consumption, leisure, and clandestine corporate imperialism in the Pacific Rim. We still live with that legacy today, but the exposition was simply a manifestation of its powerful crafters’ ideological ambition, so I don’t hazard to blame the exposition itself. Without further ado, I present to you the largest known collection of exposition material yet made available online.